Green Park.
Brand, campaign and launch marketing for a new retail park - built for foot traffic and recognition.
Green Park Varaždin opened with innovative, adaptable retail spaces - and the classic new-destination problem: nobody changes their shopping habits for a place they haven't heard of.
We designed, developed and executed a comprehensive branding and marketing campaign - identity, social media, local advertising and event planning - focused on building awareness and getting people through the doors.
A destination nobody had a habit of visiting.
Retail parks live and die on routine: the weekly shop, the default destination. A new park starts with zero routines to its name and competes against everyone's existing ones from day one.
Identity first, then reasons to come.
We built a recognizable identity and carried it through every channel a local audience actually sees - social media, out-of-home around Varaždin, and events that gave people a first reason to visit. Repetition with consistency turned a new name into a known place.