Media Dashboard.
Media planning, tracking and reporting in one tool - campaign decisions made on data, not on exports.
Media buyers ran campaigns through a patchwork of platforms, spreadsheets and end-of-month exports. Planning, tracking and reporting each lived in a different tool - and reconciliation ate the hours that should have gone into optimization.
We built the Media Dashboard: planning, live tracking and reporting in one place, so buyers manage campaigns efficiently and make data-driven decisions while the campaign can still benefit from them.
Reporting that arrived after the decisions.
By the time campaign data was exported, merged and formatted, the budget had already been spent. The tool a buyer needed at 10am existed only as last month's PDF.
Plan, track and report on one surface.
We designed the dashboard around the media buyer's actual workflow - plan a campaign, watch it run, report on it - with live numbers replacing exports. Decisions moved from monthly to daily, which is where media budgets are actually won.